78% of survey respondents were targeted by brand impersonation scams

Brand impersonation scams are on the rise according to research by YouMail. Brand impersonation schemes involve malicious actors deploying robocalls or text messages to impersonate a prominent company to scam the receiver into giving away personal data, account credentials, payments and more. The study found that scammers most frequently pose as financial institutions and package delivery companies.  

More than three out of four of survey respondents (78%) said they have been the target of brand impersonation scams. This translates to well over 200 million people in the U.S. who have been targeted. The most common scams were financial services (51%), package delivery companies (49%), e-commerce sites and online stores (45%) and hospitality services (21%). 

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You can also download our survey infographic here