In the ongoing battle against robocalls, service providers can find themselves contending with a...
How Do Service Providers Reduce Risk From Robocalls?
Communication service providers (CSPs) have a great number of challenges to contend with. DDoS attacks, third-party vulnerabilities, and digital terrorism loom on a daily basis. The proliferation of IoT devices has created exponentially more opportunities for exposure. Even their own employees with inadequate security training serve as potential weak links in an otherwise tight operation. CSPs must find intelligent ways to protect their network and customers while remaining in compliance with industry regulations. For starters, CSPs and vendor-partners should seek out robocall mitigation services that detect and interdict unwanted traffic that would otherwise originate from, traverse, or terminate their networks.
In this article, we cover:
- How service providers can provide fraud-free phone lines to their customers.
- The differences between event-based analytics and content-based analytics.
- What to look for in robocall mitigation for communications service providers.
The goal is to provide phone customers with lines that are free of unwanted robocalls. The FCC does what it can with cease-and-desist orders, huge fines, caller ID authentication protocols, robocall mitigation databases, and more. The onus is on CSPs to close the remaining gaps.
But what else can a service provider do to reduce robocall risk for its customers?
Event-Based Analytics Versus Content-Based Analytics
First, let’s talk about analytics. Event-based communications analytics relies on inferences gained from the signaling layer, such as SIP messages or other call-related data such as answer seizure rates or call hold times. Briefly, Session Initiation Protocol (SIP) is used to initiate, maintain, modify, and terminate real-time communications sessions between IP devices. This signaling protocol enables voice, messaging, and video between two or more endpoints on IP networks.
Content-based analytics, on the other hand, focuses on the media layer, including audio clips left behind as voicemail by unwanted robocalls. Robocall prevention that utilizes a content-based approach is definitive. Event-based analytics, however, relies largely on a probabilistic approach, which can produce an inordinate number of false-positives and false-negatives.
Service provider robocall prevention should utilize artificial intelligence, machine learning, and content-based analytics to tell the difference between normal calls and robocalls, and legal/wanted calls and unwanted/illegal robocalls. Solutions are all the more stronger if they can algorithmically score telephone numbers so that service providers, enterprises, and government segments can optimize their business and enforce unwanted robocall prevention.
Service providers should also be looking for robocall mitigation that provides evidential proof of unwanted robocall campaigns. The bad actors that initiate these malicious robocall campaigns often rotate through telephone numbers very quickly, making it prohibitively difficult to catch illegal calls based on event-based analytics alone.
Robocall Mitigation For CSPs And Vendors
Service providers need look no further than YouMail Protective Services. We utilize AI, ML, and content-based analytics to score calls and eliminate unlawful voice and text campaigns. Our data is captured primarily by the YouMail Sensor Network via messages left by robocallers and YouMail app users. Customers and partners including CSPs, enterprises, and third-party vendors use our data to make informed decisions and rate calls into three categories: spam, unlawfulness, and fraud.
YouMail Protective Services also provides visibility into usage behaviors including identification of audio content from unwanted robocalls that may be associated with telephone numbers of interest. The service is an excellent complement to Know Your Customer (KYC) processes and procedures.
Our services are part of a fully integrated network solution that analyzes every communication instance handled by the CSP with data independently captured by the YouMail Sensor Network.
Our robocall mitigation program serves many purposes. It reduces the risk of FCC fines and actions as well as the risk of lawsuits, bad press, and lost customers due to noncompliance and fraud. It saves CSPs IT resources by outsourcing issues to our subject matter experts backed by millions of data points.
If you’re a communications service provider that’s ready to identify unlawful calls, avoid FCC cease & desist letters, and put an end to the risk of becoming defunct due to noncompliance or poor management, take the next step by downloading our free white paper on Know Your Customer and Behaviors, and the relationship between wanted and unwanted robocalls, legal versus illegal call spoofing, and solutions for identifying spoofed and/or unwanted robocalls.